Whether you’re pitching a new product or designing the next big business presentation, you need to visualize how your audience will perceive your product or brand. And, to do that, you need to make sure your audience understands exactly what they’re seeing and hearing. A good business presentation design will also highlight all the reasons you should choose your business, as well as all of your key product/service features.
But you can’t just throw in all your best points and start rambling. Make sure you pace your presentation so that it’s easy to understand, and all the important information is presented early so that you can keep it in the audience’s mind. In this blog, we have discussed 10 business presentation ideas that you can follow to create a great marketing campaign.
Table of Contents
1. Use easy to read slides
The business presentation should be easy to read. It is not necessary to have a lot of text on the corporate slides. The business presentations should be designed in such a way that it is easy for the audience to understand and follow the content. We should also try to avoid using complicated fonts or colors for our slides because it will make it difficult for the audience to read them. When you’re designing your business presentation slides, make sure that the background is bright and that you have ample space for adding text. That way, you’ll be able to include all of your important information without having it cluttered up or hard to read.
2. Engage audience
The first and foremost reason why a well-designed business presentation is important is that you need to engage your audience. You want them to be as interested in what you have to say as possible, so make sure that they’re captivated from the get-go. One way to do this is by using a colorful design and bold fonts that are easy to read. This will help maintain their attention throughout your entire business presentation and give them something to focus on if their eyes start looking off into the distance.
3. Use graphs, charts, and infographics
Presenting your data creatively is a simple way to make your business presentation more memorable. You can use graphs, charts, and infographics to illustrate your data in different ways. Think about the type of information you want to highlight and what it would look like as a graph or chart. Remember that not all graphs are created equal. For example, if you have a lot of data about numbers and percentages, an area graph would be a better choice than a bar chart. And, if you’re trying to show how much money something costs over time, a line graph is perfect!
4. Use cartoons and illustrations
One of the best ways to keep your audience engaged is with an engaging cartoon or illustration. This will keep them interested and make your points easier to understand. For example, if you’re talking about how a product has changed over time, show the old version next to the new version. You can also use this strategy when you’re talking about what sets your product apart from the competition. You should also use illustrations or cartoons to illustrate a point in your presentation.
5. Use consistent colors and fonts
You might be thinking that you can get away with using a different font or color in one part of your presentation and still make it work. But if you break the rules of consistency, you’ll confuse the audience and not effectively communicate your message. When designing a business presentation, make sure to use a consistent color palette and use the same font throughout. This will create cohesion in your design, which is essential for any good business presentation. If you’re unsure which colors to use, try looking at other presentations that are similar to yours or take a look at some of your competitors’ presentations. You could also use tools like Adobe Color CC to help you pick out colors that go together well.
6. Use 3D elements
Many people find the use of 3D effects in presentations to be more engaging and interesting. 3D elements are not just for eye candy. They are a great way to make your presentation more engaging and persuasive. They can help you illustrate complicated concepts in a more tangible way, which is perfect for presentations that need to convey complex ideas. Some 3D objects can help you tell a better story by making your presentation come alive with animation and voiceovers. For example, if you were presenting a product that was an animal, you could have the animal run across the screen in a way that appears real. This helps make your business presentation more interesting to the audience and is also a great way to show off your products’ features.
7. Break up long presentation
It’s also important to keep in mind how long your business presentation should be. If it’s longer than 10 minutes, break it up into sections for easier readability (ideally no more than five minutes per section). This will help keep attendees engaged as they won’t feel like they’re being bombarded with information they don’t need yet.
Designers can use a variety of layouts to break up long presentations. These layouts include the following:
- Half slides are half-sized slides that are used to break up a presentation into two parts.
- Slide carousel is a collection of short presentations that can be seen at once.
- A slideshow is a series of images with captions or text on them that can be used to tell a story visually.
- Swipeable slideshow is an interactive slideshow that allows viewers to swipe through the images instead of clicking on them one by one.
8. Use quotes, jokes, and facts
To keep the attention of your audience, you need to break up the information in your presentation with some light-hearted moments. One way to do this is by using relevant quotes, jokes, or facts. For example, if you were pitching a new product that was perfect for the summer season, you could use a quote from someone famous who talks about how painless it is to get a tan in summer. You could also use a joke about how not using sunscreen can make you go blind. These types of things will make your business presentation more memorable and enjoyable for your audience because they’ll be able to laugh about it afterward. This will also help them remember all of the key points that you wanted them to know.
9. Be well organized
It is important to be well organized in order to make a good presentation. One of the most important things you can do to ensure your business presentation is well organized is to create a strong presentation outline. You want to know what points you’ll be making, how the presentation is going to flow, and what you’ll include in your slides. This means that you need to have your content prepared and know what you are going to say before you start the presentation and not just wing it. It also means that you should be able to present your material in an organized way so that people can follow along easily. This will help you stay on track and make sure that all your main points are covered.
10. Be Concise
Another thing to keep in mind is being concise with your information. You don’t want people getting bored or lost during your business presentation. One of the most important aspects of giving a business presentation is that you’re asking people to listen to you for an extended period. If they find your content too boring or if they get lost in the presentation, they’re going to tune out. That’s why it’s important to cut out anything that isn’t as useful as it seems at first glance.
Conclusion
Business presentations are a great way to show off your brand and what it has to offer to clients. It’s not enough, however, to just have a generic template on hand. To stand out from the crowd, you need to take the time to design a business presentation that is creative, engaging, and informative. With these 10 business presentation design ideas, you’ll be on your way to designing an awesome business presentation that will give you the edge over your competitors.
