Your company’s brand identity is the foundation of your company’s marketing strategy. Once you understand what it is, the rest of your marketing campaign will be easier to implement. The best way to think about brand identity is as a unifying message that communicates who you are and what you stand for through design, words, and actions. A strong brand identity will help people know who you are and what they can expect from you. It will also keep them coming back for more. In this article, we go over 7 things to consider when designing your company’s brand identity.
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1. Define the mission
One of the most important aspects of your company’s brand identity is defining your company’s mission. What is your company trying to accomplish through its products or services? Why does it exist? If you don’t know why your company exists, then it will be hard for people to understand what they can expect from you. A clear and concise mission statement will help you stay focused on what sets your business apart. A company’s mission is an important aspect of a corporation’s identity. It defines the company’s vision and direction and serves as an anchor for the company’s employees. A mission statement also acts as a guide when making decisions and setting long-term goals.
2. Identify the audience
The first step in designing your company’s brand identity is identifying your audience. Who are you trying to reach? What do they want and need from you? The answers to these questions will help you create messages that resonate with your customers. Or, if you’re just getting started, it will help you figure out what kind of business you should start. Every organization has a brand identity, whether they are aware of it or not. Your brand identity is your company’s personality. Your brand identity includes your company’s products, services, and employees. Your brand identity will influence how customers perceive your business.
3. Recognize the uniqueness
One of the most important things to consider when designing your brand is what makes you different from your competitors. This will be a major driving force behind your brand identity. What do you offer that others don’t? What sets you apart? Why should someone come to you instead of the nearest competitor? One of the best ways to help with this process is to think about what your brand would be without its competitors. For example, a popular brand in the coffee world is Starbucks. What if there wasn’t a Starbucks around? What would that brand be like? Would it still exist or would something else fill its place?
4. Determine the color scheme
One of the first things you want to do when designing a brand identity is to choose the color scheme. There are many different colors to choose from, but they must go together well. You can’t use too many colors or they will clash and your message won’t be clear. You also have to consider the colors that are in your logo design or other branding materials. Colors are an important aspect of any design. They can make or break the design and can help the user understand what to do on a website. There are three types of color schemes that you can use in your brand identity design: warm, cool, and monochromatic. Warm colors are reds, oranges, and yellows. Cool colors are blues, greens, and purples. Monochromatic colors are all shades of one color like black, grey, white, or brown.
5. Create a brand bible
One of the most important steps in designing your company’s brand identity is to create a style guide or brand bible for your team. It should include all of the information you want to communicate about your company and what it stands for, including colors, fonts, images, design elements, and more. If you want people on your team to work with visuals that are cohesive with each other, a style guide or brand bible will help provide some guidance on how to do that. Every designer will have a different opinion on what works best for your brand identity. The beauty of creating a guide or a bible is that it can be as detailed or as simple as you want it to be. The goal is to make sure everyone on your team knows their role when it comes to branding and uploading content.
6. Choose an icon or symbol
An icon or symbol is an important part of your company’s identity, and it should be something that can be easily recognized. A logo doesn’t have to be complicated, but it does need to be unique and memorable. Your identity may include more than one logo, but make sure each one is identifiable as a part of your brand. For example, you could use a simple icon for social media posts and a more detailed logo for your website.
7. Choose a font
The first thing you’ll need to do is select a font. Fonts are the foundation of your company’s brand identity because they will be used on all your marketing materials.
A few tips when selecting a font:
- Make sure it conveys the right tone for your brand.
- Consider using fonts that are easy to read, such as fonts with serifs or sans-serif fonts.
- Test out several different fonts to see which one you like best.
Once you have chosen a font, start designing the rest of your branding materials with the same font in mind. This will ensure that everything looks cohesive and consistent which will, in turn, create a more professional appearance for your business and make it easier for customers to identify with your brand.
The process of designing a brand identity is often as difficult as it is rewarding. To make sure you are on the right track, it’s best to start with the basics. Find out what set you apart from your competitors and what your audience wants and needs. Once you have these answers, you’ll be able to find a design style that suits your company’s needs. Visit our blog for more tips on logo design and other branding tips!